Business Alchemy: Turning Ideas into Gold

by William R. Cobb and M. L. Johnson, Ed.D, Ph.D.

Entrepreneurs play a vital role in economic development as key contributors to technological innovation and new job growth.


While successful entrepreneurs like Steve Jobs and Bill Gates are well publicized, the harsh reality is that most new businesses are prone to failure because they don’t have access to accurate information about the entrepreneurial process.


This book is a “word map” for guiding you through that process, from refining your business idea and securing capital to a successful launch into the marketplace.


If you hunger to be your own boss and to make a contribution to society with your ideas, then you need to read Business Alchemy: Turning Ideas into Gold.

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